Web optimisation · Core Web Vitals
Website speed optimisation is finding what makes a site slow and fixing it, so pages load quickly on a phone and pass Google's Core Web Vitals. The usual fixes are caching, compressing images, cleaning up heavy plugins and scripts, and tuning the server, measured before and after.
A slow website loses visitors before they read a word, and Google uses page experience as one of its signals. I work mostly on WordPress sites, and I test every change on mobile, because that is where most of your visitors are.
PageSpeed Insights, Lighthouse and Search Console data to find exactly what is slowing the site down.
Page, browser and object caching set up so returning visitors and repeat pages load fast.
Images resized, compressed and converted to modern formats like WebP, with lazy loading for content below the fold.
Unused plugins removed, heavy scripts delayed or replaced, and CSS and JavaScript trimmed.
Fonts loaded efficiently and space reserved for images and banners, so the page does not jump around while loading.
Database tidied up and server settings such as PHP version and compression checked.
I designed and maintain WP Admin Speedboost, a free plugin for slow WordPress admin areas, so performance work is part of what I do every week.
The work ends with a faster website, not a PDF of suggestions for someone else to apply.
Every change is backed up and tested, so the site stays working while it gets faster.
Browse completed projects, read client testimonials, or see the website cost guide.
Core Web Vitals are Google's measures of real page experience: Largest Contentful Paint (how fast the main content shows, good is 2.5 seconds or less), Interaction to Next Paint (how quickly the page responds, good is 200 milliseconds or less) and Cumulative Layout Shift (how much the layout jumps, good is 0.1 or less).
The usual causes are oversized images, too many plugins, heavy page builders, third-party scripts like chat widgets and tracking pixels, no caching, and slow or overloaded hosting. Most sites have a mix of several.
Speed is one of many signals Google uses, so it is not a shortcut to the top. A faster site does keep more visitors on the page, which matters for enquiries and sales whatever your ranking.
No. Some things, like third-party scripts you need, set limits. What I commit to is measuring before and after and showing you exactly what improved.
I take a full backup first and apply changes one at a time, testing as I go. If something conflicts, it is rolled back before it affects visitors.
Yes. Most speed jobs are on websites built by someone else, on WordPress, Laravel and other platforms.
Is your website slow on mobile?Send me the link. I'll run a quick check and reply within a day with what's slowing it down.
